Bad SEO practices, those being used to try to “cheat” and win search engine rankings by breaking SEO best practice rules, are called black hat SEO techniques. In the not-so-distant past—and in some cases even today—it was common for people to create an SEO strategy that tried to gain visitors unethically. These unethical SEO practices include things …
If you’ve been searching for information on SEO, you’ve probably found a lot of companies telling you the “right” way to do it, but you usually won’t see examples of the wrong way. This is likely because telling you about the mistakes you may be making doesn’t sell their product, but promoting themselves as the …
The best SEO techniques are constantly changing and a lot of people are asking “What are some common SEO mistakes in digital content production that I should stay away from?” Many sites ignore good SEO practices and hope to rank by keyword stuffing or duplicating content. These strategies just don’t work, and for good reason. With the …
If you’ve had any screen time within the last five years, it’s likely that you glanced over elusive SEO success stories while searching for the best ways to market your business online. Like any other skill, learning how to effectively craft and utilize an SEO strategy that works for your goals takes time and practice. Understandably, there …
Recognizing that there are so many types of SEO in digital marketing, we’re taking this opportunity to focus on what we do best—content. Without further ado, here’s how SEO works step by step (or stage by stage) for creating SEO content designed to rank at the top of search engine results pages. Stage 1: Make the Right …
