Social Media Marketing
The best way to grow your business is to increase the number of sales and clients you have.
For that to happen, you will need to be as visible as possible in search results, so that your potential customers can find you online right away.
Having a Social Media Marketing Agency on board to strictly work on social media marketing is very beneficial to any business. They are experts in the field and will do more than just post content every once in a while. They will gain insights into potential customers online and be able to use that knowledge to apply a social media campaign with an aim to drive sales. A Social Media Manager knows where to find great content and crate engaging posts surrounding that. Before jumping in and hiring someone to take over the business’s social media pages, it is important to understand what a Social Media Manager should do and what to look for to find the right candidate.
THERE IS MORE TO A SOCIAL MEDIA MARKETER THAN JUST EXPERIENCE USING SOCIAL MEDIA
They should have experience specifically in social media marketing and producing results from it on the island. There is a lot more to it than just posting a picture of a product. First, a Social Media marketer will be aware of what is going on in social media by listening to the environment and the social media platform users. Social media is always changing. A Social Media Manager should stay up-to-date on the latest algorithms to know how to present content. They should be aware of audience, their habits, and even times they are on social media which can be determined by analytics. This should be something that should be re-visited often as all factors can change. Because of this, a change in approach may need to be implemented. A good Social Media Manager should continuously be testing methods, headlines, times posts are being made, etc. and not be afraid to revisit past strategies
A Social Media Manager should know how to build relationships with existing followers while aiming to bring in new ones. They can take the knowledge gained from social media insights to tailor content and make sure it is in a language and tone that relates to audience. They should take the time to research the likes and dislikes of audience and implement likes into the content. Also, a sense of humor helps! Humor sells on social media. It usually evokes a positive reaction and will keep the brand memorable. In the same way television ads can drive sales, humorous social media posts can bring in a huge following.
Analytics will give information on how posts are doing. If some types are getting higher engagements than others than the Social Media Marketer should take that into consideration when planning future posts. They should also be able to communicate these results to the company in a way they can understand. The Social Media Marketer should be driven by the results and regularly seeing how they can improve on them. This can be done by not being afraid to adjust variables. Every step should be seen as a continuous learning process.
An experienced Social Media Marketer may have a documented process of how they approach social media management and be able to explain why and how it works. There is no “one size fits all” when it comes to Maui’s social media marketing, but there should be some process in place to get a page up and running and to bring in some insight about the audience to determine how to go forward.
They should also have the ability to improvise. While it is a good idea to have posts scheduled, sometimes there are unexpected events or things in the news that could be related to the business. The ability to think quick and post witty content related to current events could see a big increase in organic reach.
A SOCIAL MARKETER SHOULD HAVE PEOPLE AND PR SKILLS
They should be able to interact with social media followers from all over the world, not just post and leave. They should have a friendly approach and be able to address any negativity.
It is evident that a Social Media Manager must possess a number of qualities and superior knowledge of social media in order to deliver results. A business will only benefit from having a Social Media Marketer as an expert to handle their social media presence. So, what questions should be asked during an interview to find the right candidate? As mentioned earlier, there is more to social media management than just posting content, so it is important to ask questions to ensure the candidate knows the ins and outs of social media marketing. There are several to consider, such as what social media platforms does the candidate think would do well for the company and why? It’s a social media myth that businesses should take advantage of every new platform out there. The best ones are where the target audience is, otherwise there could be a big waste of time and resources. The candidate should do research ahead of time to determine where the company fits best.
WHAT ARE THE MOST IMPORTANT SOCIAL MEDIA METRICS THAT SHOULD BE MONITORED REGULARLY?
The first is engagement. This will give an idea of how many users are either commenting, “liking” or giving another reaction to the post, watching videos, clicking links, and more. If engagement is low, there should be a plan on how to increase this. The next metric to consider is marketing leads. It would be ideal if the candidate could demonstrate past social media marketing campaigns that had to generate leads. Experience in creating successful Facebook ads marketed toward the community is also a plus.
Can the Social Media Marketing manager candidate demonstrate ability in both the social media marketing environment and customer service? A Social Media Manager should be able to identify where potential customers are in their purchase journey and be able to help guide them to the next step with the right content. They should also know how to provide outstanding customer service to users in both positive and negative experiences that have been shared on the business page. It is imperative to realize that posts and answers made on a business’s social media page are public, as are the responses. The Social Media Manager will need to keep this in mind before responding and perhaps even judge whether or not this is a conversation that will need to be brought elsewhere, usually with direct messaging to ensure the customer does not publicly post personal information on related sites and marketing. This follows on to the next question: Has the candidate ever had to deal with a company crisis on social media, and if so, how did they manage it? If a business is under scrutiny for whatever reason, people tend to flock to their social media pages for answers, or if they are unhappy with a product/service, they will put their complaint on there for all to see. The Social Media Marketer must know how to respond to these posts and messages with guidance from the company if necessary.
Earlier it was mentioned all that a good Social Media Manager does in their job. Ask the candidate about what they think they should be doing in the short and long term. This includes listening to both existing and potential customers and creating content tailored to them. It also includes checking on the insights/analytics on a regular basis to determine what works and what doesn’t and plan on changing variables for improvement. If given a budget, where would the Social Media Manager candidate think it best spent? Ads are usually the biggest expense, but it ‘s nice to get insight into what the candidate thinks is best and why.
Ask the candidate as to whether or not they have examples of their work. This could be anywhere from a personal blog to other company’s content. Either way, it is an excellent way to see how frequent the posts are, if keywords are being used, where they might get their content from, etc. It will give the company an idea of what to expect. The style may be very catchy and witty, which can be very appealing. Does the candidate have a plan for generating leads, and if so, can they show examples of it in their work?
Finally, what would be their goals for the company on social media? Saying they want X amount of followers in a certain amount of time is okay, but it is another myth that more followers bring in business. It is definitely quality over quantity. How will the candidate attract the company’s target audience, and how will they engage with them? These questions will enable a business to determine where a Social Media Manager is at in their career, and their experience and knowledge
MANAGE A BRAND ON SOCIAL NETWORKS
It is vital to find the right marketing agency that not only has the qualities outlined here, but also shares the same values and attitude as the company. They must be able to relay the message the Maui company is trying to get out in a charming, creative way with an aim to bring in sales. They also should be able to handle adverse situations quickly while keeping the brand’s reputation in mind. The right candidate will bring in rewarding results.
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FAQ
Frequently Asked Questions
Social media marketing is the use of social media websites and platforms to promote products and services and connect with audiences. Social media marketing (SMM) can help in building your company’s brand, driving website traffic, and increasing sales.
Let’s face it: the world’s gone social. In fact, 30% of all time (and counting) spent online is allocated to social media. If you want to get in front of people, social media is the way to do it. Whether you’re interested in brand awareness, sponsored content, or a combination of both, we can help!
In addition to the scheduling tools listed above, our team uses Google Docs to collaboratively write and edit social posts. We also use Adobe Spark and Photoshop to create and size images.
The short answer: it depends. While Facebook is a great starting point, we like to get to know each client on an individual basis. Because every brand is unique, deciding which platform(s) to spend time on relies on factors like where your audience is, what products and/or services your business provides and the goals you wish to achieve.
Social media marketing is worth your time because of the exposure, name recognition and branding opportunities that it presents. There are other benefits, such as increased search engine traffic through link building, and the opportunity to connect with potential clients
